Why an in-house BDC is a thing of the past, and AutoMarketShare is the wave of the future.

Every car dealership once leaned on an in-house Business Development Center (BDC) to chase leads, set appointments, and drive showroom traffic. But today’s digital-first customers demand speed, knowledge, consistency, and personalized outreach capabilities most in-house BDCs can’t deliver.

Enter AutoMarketShare: built for modern dealerships to enhance processes get away from scripts written in the 90’s and actually get customer to want to do business with your store.

The Hidden Drawbacks of an In-House BDC

• High Employee Costs

  Hiring, onboarding, and retaining a skilled BDC team can cost dealerships $40K–$70K per rep annually (salary + benefits). Turnover, recruiting fees and overtime inflate that figure even more.

  
  

• Ineffective Follow-Up

  Without optimized processes and real-time performance tracking, leads slip through the cracks. Missed calls, late emails, and inconsistent scripts erode customer trust—and revenue.

  
  

• Lack of Continuous Training

  In-house agents often receive one-off training sessions. Scripts to master and no real sales knowledge, and salespeople who do it don’t want to because they want the next up, or they don’t think they have time. Also, new tools, shifting consumer behaviors, and CRM updates go underutilized without ongoing coaching and accountability.

  
  

When Leads Cool, Revenue Cools Even Faster

• 30% of internet leads never receive a second contact attempt. And 50% of leads never actually receive a real phone call

  
  

• 50% of showroom no-shows come from forgotten follow-up

  
  

• Actual Average lead response time in dealerships: 6 hours. Today’s buyers expect immediate

  
  

Every minute of delay or dropped lead means lost sales, wasted ad spend, and frustrated prospects who turn to digitally savvy competitors.

How AutoMarketShare Redefines BDC Performance

1. Predictable, Scalable Costs

   Rather than fixed headcount expenses, you pay a transparent monthly fee. No surprises, no recruiting headaches, and oh yeah we also look at what systems you don’t need so we pay for ourselves.

   
   

2. Elite Follow-Up & Conversion Playbooks

   Our expertise is in our team, we employ ex sales managers to assist with follow up, we also have SMS workflows, and email cadences that hit the inbox at the correct time. We log every interaction in your CRM, ensuring no lead goes dark.

   
   

3. Continuous Training & Quality Assurance

   AutoMarketShare agents undergo weekly coaching, role-plays, and data-driven feedback cycles. You get monthly performance reports with clear KPIs: contact rate, appointment show rate, and sales conversion.

   
   

4. Plug-and-Play CRM Integration

   We work inside your existing system—no new platforms to learn. Whether you use VinSolutions, DealerSocket, Eleads, Reynolds, Salesforce Automotive Cloud, or another CRM, we adapt and execute.

   
   

How AutoMarketShare and Your In-House BDC Can Be Better Together

• Lead Triage & Prioritization

  We know and understand a lot of you really believe in the in house BDC and we understand that more bodies can be an asset so AutoMarketShare integrates into your current structure. We can handle missed and forgotten leads, long term follow up, referrals, retention, and service callbacks. While your in-house BDC focuses on VIP customers, fresh leads, and Incoming phone calls.

  
  

• Unified Reporting & Handoff

  Our Reporting gives full visibility. When AutoMarketShare qualifies a hot lead, it’s seamlessly routed to your management team for personalized manager follow-up that increases closing percentages tremendously.

  
  

• Skill Specialization

  AutoMarketShare agents specialize in rapid digital outreach and appointment setting. Your in-house staff excels in on-lot relationship building and vehicle demonstrations.

  
  

• Flexible Coverage

  We are always staffed. AutoMarketShare fills gaps so your in-house team never misses a lead, but still retains control of the in-person experience.

  
  

In-House BDC vs. AutoMarketShare

Aspect	In-House BDC	AutoMarketShare
Annual Cost per Agent	$40K–$70K+	Predictable, Monthly fee
Lead Response Time	2–8+ hours	Less than 15 minutes
Training & Coaching	One-time sessions	Ongoing, data-driven programs
Technology Adoption	Manual updates, mixed usage	Seamless CRM integration, full utilization
Performance Visibility	Monthly or quarterly reports	Real-time KPIs and weekly reports
Hybrid Collaboration	Limited	Fully integrated with in-house BDC

Join the Future of Dealership Growth

In-house BDCs served their purpose—but the industry has moved on. AutoMarketShare brings the agility, expertise, and cost-efficiency today’s dealerships need to win back market share, while still empowering your in-house team.

👉 Schedule your free AutoMarketShare demo and see how combining outsourced excellence with your in-house BDC turbocharges lead conversion, cuts costs, and keeps your showroom busy—every single day.