Why do most automotive internet leads get mishandled? And why AutoMarketShare doesn’t allow that to happen.
- Tony Wilbur
- Aug 5
- 2 min read

In today’s hyper-digital landscape, car buyers shop online before ever setting foot on your lot. They're comparing prices, browsing inventory, and submitting leads across multiple platforms. But here's the real truth: most automotive dealerships are mishandling these internet leads—and it's costing them thousands in lost sales every month.
At AutoMarketShare, we don't just recognize this problem—we eliminate it.
🚫 Why internet leads fall through the cracks
Despite having CRMs, BDCs, and marketing tools in place, dealerships still drop the ball.
Here's why:
1. Slow Response Time
Industry studies show the actual average dealership takes 3–8 hours to respond to a digital lead. That’s hours too late. Shoppers expect near-instant replies—and if you don’t deliver, your competitor will.
2. Generic, Impersonal Replies
“Still available. Let me know if you have questions.” Sound familiar? If your responses read like templates, buyers disengage. You also sound like your competitor. They want answers tailored to their inquiry, not robotic replies.
3. Poor CRM Usage
Many CRMs are overflowing with old leads, duplicate entries, and underutilized follow-up features. Without a clear workflow, salespeople ignore or overlook opportunities altogether.
4. Lack of Accountability
Who owns the lead? Is it the BDC, the sales team, or the desk manager? Without clear handoffs and KPIs, leads bounce around and appointments never get set or confirmed.
5. No Follow-Through
One email. Maybe a call. Then… silence. Most leads require 5–7 attempts before converting. Yet most dealerships stop trying after the first or second, or they never really try at all.
✅ How AutoMarketShare Turns Digital Leads into Showroom Traffic
AutoMarketShare was built to fix what dealerships don’t have time to. Here’s how we ensure no lead gets left behind:
1. Multi-Channel Engagement
We get them to engage, we reach out on multiple channels and in multiple ways to make sure that every lead is getting handled with the utmost urgency and care and every contact is logged inside your CRM so you can see it all.
2. Real People. Real Conversations.
No bots. No canned templates. Our outreach is specific, helpful, and designed to get the customer to respond, and get you the appointment. We speak buyer language—not dealer jargon.
3. CRM Optimization
We work inside your existing CRM system, cleaning up lead data, reviving cold contacts, and triggering intelligent workflows. No extra logins. No new tools. Just results.
4. Precision Follow-Up
Every lead gets a tailored follow-up schedule based on interest level, vehicle type, and behavior. We don’t stop after one touch—we follow through until there’s a clear “yes” or “no.”
5. Full Transparency & Metrics
You get reports showing contact rates, appointments set, show percentages, and closed sales. No guessing. Just the truth.
The AutoMarketShare Advantage
By combining speed, personalization, and accountability, AutoMarketShare helps dealerships recover the lost revenue buried in their leads. While others hope the CRM handles it, we own it.
Stop letting leads fall through the cracks. Start converting them into confident buyers.
Schedule a free demo and let us show you what your current lead process is missing—and how we fix it... fast!




Comments