What Automotive CRM do you have, and which is the best?

Top Automotive CRM Systems in 2025: Who Owns Them, Key Integrations & Why AutoMarketShare Works with All.

In an era where digital engagement drives car sales, choosing the right dealership CRM (Customer Relationship Manager) is crucial. From tracking internet leads to reactivating service customers, the best automotive CRM solutions streamline workflows, boost conversion, and integrate seamlessly with your tech stack. Here, we compare the five most well-known platforms—Salesforce Automotive Cloud, VinSolutions, DealerSocket, CDK Global, and Reynolds & Reynolds FOCUS CRM—and explain why AutoMarketShare thrives on any of them.

What to Look for in an Automotive CRM

An ideal CRM for auto dealerships delivers:

• Efficient lead capture, scoring, and routing

• Multi-channel follow-up (email, SMS, phone)

• Deep DMS and inventory integration

• Robust sales pipeline visibility

• Service-drive reactivation workflows

• Mobile accessibility for on-the-lot teams

• An easy desking tool

Comparison Table

CRM System	Owner	Key Features	Notable Integrations	Pricing
Salesforce Automotive Cloud	Salesforce, Inc.	AI-driven lead scoring, pipeline inspection, OEM data	Dealertrack DMS, MuleSoft, Einstein AI	From $25/user/mo
VinSolutions	Cox Automotive	Predictive insights, GPS-based inventory, call tracking	Dealertrack DMS, Kelley Blue Book	Contact for pricing
DealerSocket	DealerSocket, LLC	Inventory management, marketing automation, service BDC	Website lead capture, third-party lead providers	Contact for pricing
CDK Global (formerly Elead)	CDK Global, LLC	Equity mining AI, Dealership Xperience platform	Foundations Suite, Fixed Ops, Desking	Contact for pricing
Reynolds & Reynolds FOCUS	Reynolds & Reynolds Co.	DMS + CRM suite, sales coaching, ID scan	AutoVision inventory, Service POS, Document imaging	Custom pricing

Quick Platform Overviews

Salesforce Automotive Cloud

Built for large, data-driven dealerships, Salesforce’s Automotive Cloud adds an industry-specific layer atop its enterprise CRM. You get AI-powered deal insights (Einstein), seamless OEM data sync, and native connections to Dealertrack DMS via MuleSoft.

VinSolutions

A Cox Automotive brand, VinSolutions excels at unifying inventory and customer data. Its predictive analytics surface the hottest prospects based on service history, GPS-enabled lot tracking keeps your team aligned with real-time stock, and its intuitive interface drives the highest adoption rates across your sales and service teams.

DealerSocket

DealerSocket offers an all-in-one suite spanning CRM, marketing automation, inventory tools, and service scheduling. It integrates directly with your website, DMS, and lead providers to give a complete 360° view of customers and prospects.

CDK Global (Elead)

CDK’s Dealership Xperience platform bundles CRM, desking, and AI-driven equity mining to spot trade-in opportunities in your service lane. Deep ties to CDK’s DMS, Fixed Ops, and desking modules make it a staple for enterprise dealers.

Reynolds & Reynolds FOCUS CRM

As part of the broader Reynolds & Reynolds suite, FOCUS CRM connects with AutoVision inventory and Service POS. Features like real-time sales coaching and fast ID scanning accelerate test-drives and improve showroom throughput.

Why AutoMarketShare Works Inside Any CRM

You don’t need to replace your CRM to see growth. Here at AutoMarketShare we:

• Work within your existing platform—no migration needed

• Revive cold leads, reengage lost service traffic, and track real KPIs

• Deliver process improvements and playbooks tailored to your store

• Operate like your in-house team, regardless of system quirks

  
  

Whether you’re on Salesforce, VinSolutions, DealerSocket, CDK, or FOCUS, we plug in fast and start recovering lost market share.

Ready to Maximize Your CRM ROI?

Stop spinning your wheels on underused software. Let AutoMarketShare turn your current CRM into a revenue engine.

👉 Schedule a free demo and discover how we reclaim market share—one lead at a time.