Analysis & Consulting
At Auto Market Share, we look at your store the way a real car guy does — from the inside out. We don’t sit in a conference room and talk theory. We comb your inventory, dig through your CRM, audit your pencils, and figure out exactly where the money’s being made… and where it’s leaking out.
“We don’t just identify problems — we eliminate them. Our process starts with strategy based on your market, your OEM, and your inventory, we don't do cookie cutter, we dig into every layer of your operation: inventory turn, CRM usage, lead performance, sales flow, and digital process.”
1
CRM: The heartbeat of the store
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We check if your team actually lives in the CRM:
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Are reps working tasks or just clearing them?
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Are managers holding people accountable?
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Are customers getting real follow‑up or just templates?
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Is the CRM set up to match your actual process—or fighting it?
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A CRM done right will make you money. A CRM done wrong will cost you market share every single day.
2
DMS & variable ops software
Your DMS is where the truth lives. We dig into:
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How your team pencils deals and works them?
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How managers desk and structure?
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How clean your data is, does CRM match DMS?
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If your F&I Managers are actually presenting 100 products 100% of the time?
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If your DMS process is clunky, your gross is clunky. We fix that.
3
Digital retailing: your 24/7 showroom
Digital retailing isn’t just a widget—it’s a sales channel. We look at:
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How customers actually use your online tools?
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Whether your team follows up correctly?
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If your digital process matches your in‑store process?
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Where shoppers drop off and why?
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If your online experience isn’t tight, you’re losing deals before they ever hit your CRM.
4
Inventory: lifeblood of variable ops
Inventory turn is everything. We analyze, compare to competition:
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What you’re stocking vs. what your market actually wants?
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Aging patterns and pricing strategy?
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What dies your inventory look like?
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How well your inventory tools are being used?
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Right cars, right price, right photos—that’s how you win.
5
People & process: the real difference‑maker
Tools don’t sell cars—people do. We evaluate:
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Sales and BDC workflow discipline?
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Manager engagement and accountability?
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Training gaps?
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Communication between departments?
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How your actual process compares to your intended process?
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If your people aren’t aligned, your tools don’t matter.
Execution
We don’t hand you a binder and disappear.
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Every day we tighten CRM habits. Coach managers. Clean up workflows. Fix digital retailing. Follow‑up with missed and new opportunities. Improve inventory decisions. Review leads, metrics, and KPIs daily. We operate like part of your team—not an outside vendor.
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Why it Matters
Consultants talk. We execute